In 2020, Waitomo launched a market-leading, fuel purchasing app into the market. We were asked to provide designs for the icons included in the app, and supporting collateral and digital assets. Waitomo has a very strong Kiwi brand, and is an innovator and disruptor in the fuel market – they like to do things differently from the rest! To reflect their accessible, fun, and Kiwi approach, we chose bright primary colours to compliment Waitomo’s brand colours, with geometric shapes and recognisable features (such as the ‘thumbs up’ smiley face). These icons conveyed the Waitomo brand well but also worked very well with the animation as we brought these brand features to life.