1st Floor, 72 Abel Smith Street
Te Aro, Wellington 6011
NEW ZEALAND

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johns@tbd.co.nz
Phone. 04 802 3800
Mobile. 021 999 252

Waitomo
Group

Infographic
Illustration
Marketing Collateral

AS A GOOD OLD KIWI COMPANY

Waitomo Group hired TBD Digital to produce two videos - one to advertise their new app to customers, and one to take customers through the process of purchasing fuel at their unmanned Fuel Stops. There was a lot of information to be included in each, and the challenge was to be able to impart a high level of detail to the customer in a way that was both useful and memorable, while not overwhelming.

AS A GOOD OLD KIWI COMPANY - TBD Digital
Brand Collateral - TBD Digital

Waitomo Videos

Waitomo hired TBD Digital to produce two videos - one to advertise their new app to customers, and one to take customers through the process of purchasing fuel at their unmanned Fuel Stops. There was a lot of information to be included in each, and the challenge was to be able to impart a high level of detail to the customer in a way that was memorable rather than overwhelming.

We chose a light-hearted, animated approach to advertise the app, resulting in a colourful and appealing style that conveyed all the necessary information with clarity and flair. For the fuel purchase video, we chose an approach that took prospective customers through the whole process in real-time, outlining each step clearly, and keeping the audio to an absolute minimum so that people could focus on the visual cues. Essentially, this is a teaching tool, so we kept it simple, detailed, and familiar.

Waitomo Infographics - TBD Digital
Waitomo Infographics - TBD Digital
Be In To Win Graphics - TBD Digital

ICON DESIGN FOR NEW APP

In 2020, Waitomo launched a market-leading, fuel purchasing app into the market. We were asked to provide designs for the icons included in the app, and supporting collateral and digital assets. Waitomo has a very strong Kiwi brand, and is an innovator and disruptor in the fuel market – they like to do things differently from the rest! To reflect their accessible, fun, and Kiwi approach, we chose bright primary colours to compliment Waitomo’s brand colours, with geometric shapes and recognisable features (such as the ‘thumbs up’ smiley face).  These icons conveyed the Waitomo brand well but also worked very well with the animation as we brought these brand features to life.

ICON DESIGN FOR NEW APP - TBD Digital
The Inaugural Waitomo Awards - TBD Digital

The Inaugural Waitomo Awards

We also support Waitomo Group with their internal communications and team events, drawing on elements of the strong Waitomo brand and unique Kiwi flavour of their business.

App store - TBD Digital