TBD has completed annual reports for 5 previous years with an established style.
For the TBD team, these documents for Rangatira are a great exercise in breaking up large blocks of financial data and assimilating them into infographics and sets of accounts. TBD has completed the annual reports for 5 previous years with an established style. The number one priority for the client was ensuring that all information was accurate and displayed in an easy-to-understand manner. Rangatira annual report covers are unique and designed differently each year which help to keep them interesting and distinguish the reports. The promotional booklet was published to add an additional layer of information for investors and shareholders, structured to display all content but using the same brand ideology as the annual report. The elegant infographics and nature photography combine to create a unique New Zealand aesthetic that engages the target audience.